INVESTITOR LINK:
One Page Pitch
PITCH IN ONE-PAGER
TAGLINE: Customer analytics through gamification management via a messaging platform
INDUSTRY: Smart messaging, gamification, web3
FOUNDED: 1992.
LOCATION: Zagreb, Croatia, Europe
EMPLOYEES: 6
FUNDRAISING: Seed, Amount of investment currently seeking: $1.5M
VERTICAL: Retail, Merchandising, Marketing, Resarch, Prize Game
PATENTS/IP: N/A
EXECUTIVE TEAM: Andrej Steven Horvat, Tomislav Dominić
KEY COMPANY CONTACT:
Andrej Steven Horvat | Founder and CEO | | andrej@geld.hr | All Voice & Messaging Platform: +385.91.11.11.007 | All Social Networks: @ashorvat
https://www.buyerfy.io
- 01 SUMMARY
- 02 PROBLEM
- 03 SOLUTION
- 04 TARGET MARKET
- 05 COMPETITIVE ADVANTAGE
- 06 BUSINESS MODEL
SUMMARY:
With the increasing regulation of GDPR procedures, companies are finding difficulties in monitoring the consumer habits of their customers.
“First-party data” is a way of collecting data in which a customer intentionally and proactively shares their information with a brand. It can include preference data, purchase intentions, personal context, and how the individual wants the brand to recognize [them].
PROBLEM:
- Persuading customers to share information with the brand is difficult
- Tools for mass collection, cookies will soon be banned
- Existing solutions are tedious and complicated for the most customers
SOLUTION:
- A global network of partner companies to simplify otherwise complicated local methods of organizing data collection through gamification
- We will expand our expertise to a network of companies around the world. With education and certification, they will become part of a global gamification network of services. By doing so, we provide corporations with an easy, one-stop service solution around the world
- Setting up a common Data Privacy Manager and communication messenger application to manage as much territory as possible
- Through our platform and the received data, marketing experts will gather valuable customer insights. This will help with better understanding of consumer behavior and preferences
- Setting up a web3 solution where customers will own their consumer habits data by specific brand or consumer category
- Through such a platform, consumers will profit from their opinion of the product and have their own motive to produce data on consumer habits or use of a particular brand
TARGET MARKET:
- Companies that buy various analytics programs or use data processing services and lack a source of quality and precise data
- BuyerFy data will be a web3 solution for various marketing agencies that lack quality projects and are easy to use at no exorbitant cost
- BuyerFy will offer ready-made solutions for easy implementation of existing gamification modules to digital marketing agencies
COMPETITIVE ADVANTAGE:
- Our competitors offer small solutions in individual countries/markets, charging their clients per monthly campaign from €3.000 to €1.000 per month
- Buyerfy.io will offer web3 SaaS solutions that align with crypto-native economic incentives
BUSINESS MODEL:
- Our business model is a hybrid B2B2C
- We will offer customers the opportunity to earn benefits by participating and thus give everyone the opportunity to enter their answers, ie data, through fun gamification
- Our revenue model will be a combination of SaaS, marketplace listing fees, and a percentage of transaction fees
- In five years, we will target revenue of $15M
- We are looking to raise $3.5M in order to build out our team and build a platform to which country partners will join