Gamification

Today’s companies are gamifying their marketing activities to drive customer acquisition and retention goals. They are using gamification to engage users across all points of the customer journey. In fact, 93% of marketers love gamification and will continue to implement it in their campaigns.

The global retail industry is predicted to grow at a tremendous pace, thanks to a surge in e-commerce activity. As such, we can expect more companies to enrich their online digital activities with the help of gamification.