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A MARKETING GOLD MINE

Through gamification channels, it is possible not only to engage and retain customers, but also to draw significant conclusions based on the collected data

BuyerFy now brings you an advanced level of basket analysis, including transcription, brand identification, and categorization of receipts. This advanced report helps make sense of complex consumer behaviors and purchase patterns at the product, brand, and category levels.

RECEIPT VALIDATION

We power receipt reward programs that help brands scale activations and reward buyers based on any Purchase (euro value spent, number of products purchased, or even a sum of purchases over time) or Non-Purchase (surveys, social interactions, etc.) ​transactions.

CUSTOMER ENGAGEMENT

BuyerfyCheck enables brands to tap into unprecedented buyer purchase and behavioral data captured in POS devices and tied to in-store promotions - contests, promotions, sweepstakes, rebates and loyalty programs. We capture zero-party data in real time and build proprietary data sets to drive personalization and customer engagement.

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PowerBI2

MS Power BI

This extensive customer data analytics, summarized in interactive and dynamic reports, can be turned into actionable insights as well as help measure the effectiveness of marketing campaigns, enabling intelligent advertising and marketing decision-making.

A robust feature set for Powerful Analysis has many advantages for brands:

  • access to some of the most reliable and detailed data, directly from buyer receipts;
  • gain in-depth business intelligence to create marketing strategies that use data to its fullest potential;
  • Observe shopping patterns over time and location for hyper-targeting and custom personalization.
  • Obtain a competitive advantage by seeing how demand for your products compares. Identify opportunities for coalition programs;
  • easy-to-understand visualizations of complex data.

How do we do it?

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The simple [store receipt] is one of the most powerful marketing tools a brand has. Receipts contain a wealth of incomparable data on shopping habits, products, and retailer information, and they are one of the best proof-of-purchase mechanisms for both one-off consumer promotions and full loyalty programs. Let’s dive deeper into the customer data you can get from receipts and how it can shape your marketing strategy.

BUYER PERSONA

By forensically analyzing trends, behaviors, similarities, and patterns amongst your target audience, you can create a marketing and sales strategy built around their objectives, day-to-day challenges, and ‘pain points.

'SNOWBALL' SAMPLING

Snowball sampling is a nonprobability sampling technique where existing study subjects recruit future subjects from among their acquaintances. Thus, the sample group is said to grow like a rolling snowball.

TAILOR MADE RESEARCH

Research is "creative and systematic work undertaken to increase the stock of knowledge.". We will increase your knowledge based on your specific needs while reducing your expenses.

PHOTO RECEIPT DATA PROCESSING
WHAT KIND OF DATA CAN YOU GET FROM A RECEIPT?

From geography, individual products & combinations purchased, quantity purchased, minimum spend, purchase dates & times, brand(s) purchased, and repeat purchases.

WHAT KIND OF STRATEGIES CAN BE SHAPED FROM THIS DATA?

Targeting different demographics based on geography or basket analysis, providing more support to particular retailers to drive engagement, executing cross-portfolio programs to increase basket size, undertaking account-specific instead of national programs, creating limited-time offers around certain calendar periods, days of the week, or even times of the day, understanding the competitive shopping landscape, combating competition, and finding partnership & coalition opportunities.

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Schedule A Meeting With An Expert
01

CUSTOMER ACCOUNT ANALYSIS

BuyerFy reviews customer accounts to provide deep insights into shopping habits, products, and brand preferences.


02

FEEDBACK AND CUSTOMER OPINIONS

BuyerFy collects honest customer opinions and feedback to provide companies with insights into their preferences and attitudes.


03

ANALYSIS OF CONSUMPTION TRENDS

It provides analysis of spending patterns over time so that companies can recognize trends and tailor their strategies