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Educational blog

Here you can find numerous guides on how to organize a giveaway, what to look out for. If you don't have a lot of time, at least check out our exhaustive Q&A. 

Everyone likes to win. This is the reason why prize games and contests can be a powerful tool in promotion. Through interaction with the brand, customers have the opportunity to win valuable prizes. Come with us on this journey where we will soon be sailing in new, exciting waters.

Emotions play a large role in the motivation to buy, and most of the items that consumers buy are driven by the subconscious. It all comes down to branding. The human brain is wired to seek mental shortcuts to avoid purposeful thinking. This is a fundamental concept on which brands are built - for customers to remember and connect with a brand, they need to be kept engaged and passionate through every interaction.

Another important factor that encourages consumers to buy is how well the marketing campaign is executed. Since consumers prefer to buy products from brands they are familiar with, repetition is an effective way to keep a brand in their minds. It is an effective method of ensuring a longer retention of the product in their subconscious, which is an essential way of raising brand awareness. Contest campaigns act as a reminder for the brand, but in a less intrusive way than advertisements.