Elevating Brand Perception with good prize options and successful prize game - Atlantic Group & Lidl
ATLANTIC GROUP as one of the largest regional distributors, also has a diverse product line. Combined with the retailer LIDL, they have made a very successful prize game.
Sweepstakes serve as effective sales tools, prompting retailers to allocate prime display space. These displays maximize product visibility, leading to increased sales. By offering a sweepstakes promotion to retail partner LIDL, Atlantic Group secured preferential floor placements and boosted orders.
The administrator of this complex prize game was GELD DATA, the most advanced agency for sweepstakes, prize games and prize competitions in the region.
Entry Methods: Web,text (SMS) nad WhatsApp ChatBot. WhatsApp ChatBot is the most sophisticated, efficient and diverse application option!
ATLANTIC and LIDL wanted entry methods tailored for online participation.
Summary:
- Objectives: Enhance in-store displays, drive social media engagement
- Promotion: Web,text (SMS) nad WhatsApp ChatBot
- Prizes: 85 prizes in value of 31.177,00€
- Winners: weekly (28) and main winner (1)
- Duration: 02.10.2023. - 22.10.2023. (20 days)
- Results: Increased retail sales for the quarter for the specific Atlantic products through the Lidl retail
Process of Running Sweepstakes for CPG
Now that we’ve discussed some of the benefits of sweepstakes for CPG, let’s talk about the process of running one. There are a few key steps you’ll need to take to run successful sweepstakes for CPG.
Planning: The first step is to plan your sweepstakes. You’ll need to decide on a prize, create rules and regulations, and set up a system for collecting entries. You have to keep in mind the caveats of running the promotion per state. Not all states have the same rules and regulations for sweepstakes.
Promotion: Once you’ve created your sweepstakes, you’ll need to promote them. This can be done through social media, your website, or other marketing channels.
Selection: Once the sweepstakes have ended, you’ll need to randomly select a winner.
Notification: The final step is to notify the winner and provide them with instructions on how to claim their prize. This process also requires a 1099-MISC form for the IRS if the price exceeds $600.
BUYERFY Can Help You Run Sweepstakes for CPG
Sweepstakes for CPG need a thorough understanding of both state and federal laws. Hiring specialists in numerous disciplines will take time and money. We understand you want to run your sweepstakes as soon as possible so you can get started earning profits and consumer data. This is when having expert help with your sweeps and contests makes sense, such as hiring Sweeppea.
The legal knowledge and experience of a sweepstakes company can help you run a successful legally compliant promotion. We also provide a self-service platform that can make running numerous promotions simple.
A third party will have the knowledge and time to devote to developing the finest practices and compliance with laws and regulations for contests and sweepstakes in the US, Canada, and Puerto Rico. Having a third party on board relieves much of the management responsibilities involved in running a sweepstakes promotion, allowing you to focus on more important aspects of your business.
Sweeppea is a contest and sweepstakes management firm. We’ve worked on many successful sweepstakes for some of the most well-known businesses, with over ten years of experience.
Conclusion
Sweepstakes can be a great way to increase awareness and excitement around your CPG. With the help of a sweepstakes company, like BuyerFy, you can run successful sweepstakes.
For more information on how BuyerFy can help you with your next seasonal CPG sweepstakes, email us.
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