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Educational blog

Here you can find numerous guides on how to organize a giveaway, what to look out for. If you don't have a lot of time, at least check out our exhaustive Q&A. 

Everyone likes to win. This is the reason why prize games and contests can be a powerful tool in promotion. Through interaction with the brand, customers have the opportunity to win valuable prizes. Come with us on this journey where we will soon be sailing in new, exciting waters.

Emotions play a large role in the motivation to buy, and most of the items that consumers buy are driven by the subconscious. It all comes down to branding. The human brain is wired to seek mental shortcuts to avoid purposeful thinking. This is a fundamental concept on which brands are built - for customers to remember and connect with a brand, they need to be kept engaged and passionate through every interaction.

Another important factor that encourages consumers to buy is how well the marketing campaign is executed. Since consumers prefer to buy products from brands they are familiar with, repetition is an effective way to keep a brand in their minds. It is an effective method of ensuring a longer retention of the product in their subconscious, which is an essential way of raising brand awareness. Contest campaigns act as a reminder for the brand, but in a less intrusive way than advertisements.

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Blog Post by Andrej Steven Horvat

Andrej Steven Horvat 5 min read

How to apply to a modern Sweepstake: WhatsApp

The world of sweepstakes is changing with WhatsApp A small revolution is taking place in the world of prize games. Among the games currently taking place, more and more technological ...
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Andrej Steven Horvat 6 min read

Atlantic & LIDL: Successful prize game

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Andrej Steven Horvat 14 min read

COCKTA’s Sweepstakes Success Story

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Andrej Steven Horvat 33 min read

Take Your User Engagement to the Next Level

Take Your User Engagement to the Next Level: Harnessing the Power of WhatsApp Chatbots for Gamification
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Andrej Steven Horvat 33 min read

Offering a contest in the USA? Know these laws

Offering a contest in the USA? Know these laws
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Andrej Steven Horvat 7 min read

Types of WhatsApp Messages Available Through the WhatsApp Business API

Just when you thought you had a handle on the different types of WhatsApp messages, Facebook changed the rules of the game. Not to worry. In this post, we'll review everything you need to ...
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Andrej Steven Horvat 4 min read

Engaging Customers with Prize Game: A Guide to Effective Promotional Campaigns

Engaging Customers with Prize Game: A Guide to Effective Promotional Campaigns Prize games continue to be a highly favored method for brands and retailers to engage with their audience. ...
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Andrej Steven Horvat 5 min read

Conversational marketing: the future of customer engagement

In today's fast-paced world, customers demand quick and personalised interactions with businesses. The traditional marketing methods of bombarding customers with advertisements and sales ...
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Andrej Steven Horvat 3 min read

The Science Behind Why People Love Competing in Reward Contests

The Science Behind Why People Love Competing in Reward Contests
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Andrej Steven Horvat 8 min read

How to Use Survey Giveaways to Motivate Participants

Surveys are an important tool for collecting valuable feedback from customers or stakeholders. However, getting people to participate in surveys can be a challenge. One way to increase ...
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Andrej Steven Horvat 26 min read

What is Zero-party Data and Why Will it Become so Important?

What is zero-party data? Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing. In ...
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Andrej Steven Horvat 7 min read

Processing of personal data in prize games

Consent We must have the voluntary and unequivocal consent of the participant to process personal data. Limiting the purpose of data processing Personal data may be processed only for the ...
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Andrej Steven Horvat 8 min read

Prize game or contest: What's the difference?

Element of luck The main difference between a raffle and a contest is the element of luck. In the prize games, the winners are drawn by random selection, while in the prize competition they ...
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Andrej Steven Horvat 10 min read

How to have a huge number of participants

It takes time A well-executed contest campaign can have long-lasting impacts on a business on many levels. It‘s cheap, simple, and it takes up little time for a brand to deliver it. On top ...
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