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Which type of prize game and application channel should you choose?

WhatsApp prize game

The form of the prize game, which allows the upload of multimedia messages, ChatBot communication with participants and everything that other types of prize games can do, is becoming more and more popular as the main choice of channel for entering the prize game.

Web - Online prize game

In the case of an online prize game, participants register by filling out a form on the website. Most often, it is the official page of the organizer or a special microsite for the prize game.

If the online form is published on the organizer's page, it can be published in the news section or as a separate landing page.

SMS prize game

Until recently, SMS was one of the most popular ways to sign up for the prize draw. Participation is simple - it is enough to send an SMS with the necessary data to a special short number.

In Croatia, applications for prize games are sent to numbers of 5 digits in the format 60xxx, and the price of the sent SMS is EUR 0.32.

Other types of games

Other forms are determined by the customer. Card holders and banks – The card user must register on the website. After successful registration, each card transaction is automatically entered into a prize draw.
Loyalty programs – A member of the loyalty program within the mobile application or on the website gives his consent to participate and every time he uses his loyalty card, he automatically gains entry into the drawing (if he has fulfilled the conditions set out in the rules, for example a transaction in a certain amount).

Coupon raffles - Participation in coupon sweepstakes is achieved by filling out a coupon and inserting it into a box or sending it by mail.


What is the best way to enter the prize game?
Each method of registration has its advantages and disadvantages, and the choice of mechanism mostly depends on the specifics of the brand - who are the customers or users, whether there is a risk of fraud, how often they use the product or service.

In addition to these four types, there are other similar methods of application - for example, some clients even today chose ancient ways of prize games like coupon raffles. Participation in coupon sweepstakes is achieved by filling out a coupon and inserting it into a box or sending it by mail. Given that these are two different subspecies, we will explain who uses this mechanism and why.

Raffles in which you have to fill in a coupon and insert it into a box are most often conducted by companies that have their own sales network, for example chain stores. This sweepstakes mechanism will typically result in the highest number of entries, but it has many drawbacks. It is logistically challenging because each point of sale must have a box, the boxes must be in a visible place, and each box represents a database. This means that records should be kept on how each box is handled and who is responsible for it, and care should be taken to ensure the security of this data.

After the boxes have arrived at the central draw location, it is necessary to check whether all the boxes have arrived before the draw. Entries must be well shuffled for manual random drawing. Given the specifics of the retail sector, it is very challenging to conduct this type of prize game in a transparent manner, and the complexity is greater with a larger number of sales points. This mechanism is therefore recommended for local prize games - for example, when opening a new store.

Raffles in which you have to fill out a coupon and send it by mail are most often conducted by print media with the aim of increasing sales. Customers must collect a certain number of coupons, which means some dailies will be purchased multiple times a week, sometimes even every day. Although there are fewer and fewer such prize games, it is relatively easy for the media to obtain prizes that can compensate for advertising space.

We often use a combination of several different entry methods to allow a wide range of people to participate, and the draw is conducted from a unified, central entry database.