A concrete, simplified campaign planning process has only a few steps:
- determination of the desired goal and result
- defining the campaign and research
- determining the budget, deciding which part you will do in-house or out-source
- potential: approval for multi-year operation
- implementation
- operational details
When we said that the modern approach to research in marketing and the individualized approach to customers is about to have a golden period, we were not talking "by heart". We have been using the BuyerFy.io platform for several years now, where the smart use of resources, which are already available to the client, achieves measurable results.
By comparing the results over a multi-year period, you get a clear picture of the trend, seasonality and market positioning of your product, as well as the perception of your brand.
What is the BuyerFy.io platform?
The BuyerFy.io platform allows you to have an analysis of your customers in one place, create a gamification channel, conduct a prize game through the most modern channels (WhatsApp, Instagram, Viber ...) and get concrete, measurable results of your campaign in real time. In other words, you describe what you want in the language of your profession and it materializes through the use of the platform.
If something is not simple and understandable for the user, then the tool is not well made. So this platform was created with the intention that you do not need to "discover hot water" and that you have everything in one place.
Would you like to implement research into your campaign to find out who your customers are and what their habits are? No problem, just tell us exactly what you want to know.
Would you like to organize a raffle? No problem, just say when it starts, when it ends and what the prizes are, and leave the rest to us.
Customer research: easier said than done
How to actually reach people who buy your products? You have more options. One of them is to communicate with them at points of sale, whether they are physical or virtual. You can also do this on your site. One of the most difficult and expensive options is to do research on the general population, so you hope to come across customers of your and competitors' products. You can also send students to stand in front of shops and ask people to give them "just a few minutes of their time".
But each of these approaches will require some kind of questionnaire, survey. Those who know a little more about research, know that it is not just done that way. That is, the general rule says: the higher the quality of the questionnaire, the higher the quality of your results. This is where we would always recommend you hire a research agency, as they do this every day. Or even better, you can already have it all implemented on a ready-made platform.
Where to start from
In the last article, we talked about theories and global trends in the field of individualization of customer relations, gamification, instant gratification. But as some colleagues asked us: "what does it actually mean in reality?". Abstract concepts are great for defining processes that are new or complex, but such an explanation does not suit everyone. So this time we will show you with an example how to run a targeted and modern campaign, which has positive and measurable results.
A concrete, simplified campaign planning process has only a few steps:
determination of the desired goal and result
defining the campaign and research
determining the budget, deciding which part you will do in-house or out-source
potential: approval for multi-year operation
implementation
operational details
To be continued...
Join us in the final chapter where we will show you a concrete user case.
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